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Knewton's incredibly telling video explains how they collect up to 10 million data points per student per day, "tagging students down to the atom" and they share it with Pearson, among others. All of this daily data collection, over a number of years, is a predictive road map to your child's brain, his/her personality, family situation, strengths and weaknesses. It's a record of your child, in fact, Colorado Dept. of Education (CDE) calls it a "Golden Record."